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focus group

Needs Assessment for Prospective Hispanic Farmers and Ranchers

Baleshka Brenes Mayorga, Robert L. Williams, Leah Wickersham, & Teresa Duch-Carvallo
The purpose of this qualitative study was to identify the needs and interests of prospective Hispanic farmers and ranchers in the target counties in order to improve outreach programs. The results will help outreach programs to mitigate the barriers identified by study participants and focus on the needs of Hispanic farmers. The methodology used was basic qualitative research using focus group interviews, observational analysis, and literature review of previous studies. Three focus group interviews with 6-14 people in each group were used for data collection. Interviews were conducted in Spanish and recorded. Comparisons were made within groups and among groups. The information was analyzed to identify patterns or trends in discussion. The categories found included family support, education, culture, communication, economic stability, immigration status, services, agriculture, fear, language, vision and opportunities, how to start and maintain a business, and community opinion leadership.

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