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health

Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender

Shuyang Qu, Tori Bradley, & Joy N. Rumble
Lower socioeconomic groups may not learn as quickly or retain as much knowledge as higher socioeconomic groups because higher socioeconomic groups often have easier access to the relevant resources. With many health benefits associated with blueberry consumption, this study examined consumers’ knowledge level of blueberry benefits, and investigated whether a knowledge gap existed among high and low socioeconomic groups and among different demographic groups. An online survey using non-probability sampling was distributed to grocery shoppers from 31 states in the United States. Post-stratification weighting of data was used to adjust the bias resulted from non-probability sampling…

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