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water

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In Ag. Communications, Journal, Quantitative, Vol. 68

Identifying Communication Strategies to Reach Florida about Government Regulated Water

Peyton N. Beattie, Alexa J. Lamm, Ricky W. Telg, & Cassie Wandersee
The largest consumers of water in Florida are single-family homeowners. The increase in population and the availability of quality water in Florida poses a concern. Identifying audience segments through demographic characteristics can assist in determining strategies to communicate with consumers about government regulated water policies. The purpose of this study was to examine how perceptions of government-mandated water conservation initiatives were related to reported water conservation behaviors based on demographics. Understanding the relationship between government-mandated water conservation initiatives and water conservation behaviors may assist in strategy development when communicating about the need to conserve water to various audience segments based on demographic characteristics.

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In Extension Education, Journal, Quantitative, Vol. 68

Evaluating Public Perceptions of Agricultural Water Use by Regions to Guide Extension Programming

2018 Outstanding Article
Alexa J. Lamm, Peyton N. Beattie, & Melissa R. Taylor
Agricultural water use accounts for a large portion of water withdrawal in the United States (U.S.). The agricultural industry has recently come under public scrutiny as increased droughts across the nation has led to competition for water. The added pressure has led to an increase in policy aimed at curbing agricultural water use in many parts of the U.S. At the same time, public perception of agricultural water use was at an all-time low with little recognition that agricultural water needs differ depending upon geographic location. The purpose of this study was to evaluate public perceptions of water use across the nation to assist extension educators in the development of programs focused on educating about diverse agricultural water needs. The findings revealed respondents generally trust farmers when it comes to water use and believe farming practices have a positive effect on the natural environment…

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