Resiliency and Leadership of Tobacco Producers in Greene County, TN: A Qualitative Study

Authors

  • Melody Rose University of Tennessee
  • Carrie Stephens University of Tennessee
  • Ralph Brockett University of Tennessee
  • Christopher Stripling University of Tennessee
  • Baylee Jarrell University of Tennessee

Keywords:

Burley Tobacco, Adaptive Leadership, Community Resilience, Qualitative Research, Farm Diversification, Extension Education, Tobacco Quota Buyout

Abstract

The purpose of this study was to identify the perceptions of current Greene County burley tobacco producers in a declining global tobacco industry. The central research question was “How have you maintained your leadership and resilience in burley tobacco production in Greene County?” Ten Greene County producers participated in this study through an interview conducted utilizing a series of 33 questions aimed at determining specific themes regarding resiliency in their communities, as well as the individual producers’ adaptive leadership styles. Data collected from interviews were synthesized to correlate perceptions of current tobacco production in Greene County from the inception of the tobacco program to present-day regarding cultural norms and economic impact, while simultaneously providing a portrayal of tobacco as a viable cash crop and its significance to present-day global production with the direct correlation of a community's response to overcoming significant change. It was discovered burley tobacco has historical ties to the producers in Greene County, but with the significant changes that have occurred within the industry in the last 20 years, it has become almost impossible to remain profitable. As a result, Greene County producers have utilized an adaptive leadership approach to forge new paths in agriculture enterprises, as well as becoming leaders on the forefront of a dwindling industry in Greene County, contributing to resiliency in a changing market environment.

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Published

2018-01-01

How to Cite

Melody Rose, Carrie Stephens, Ralph Brockett, Christopher Stripling, & Baylee Jarrell. (2018). Resiliency and Leadership of Tobacco Producers in Greene County, TN: A Qualitative Study. Journal of Southern Agricultural Education Research, 68(01). Retrieved from https://jsaer.org/index.php/jsaer/article/view/63

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Research Articles