Ag. Communications

Identifying Communication Strategies to Reach Florida about Government Regulated Water

Peyton N. Beattie, Alexa J. Lamm, Ricky W. Telg, & Cassie Wandersee
The largest consumers of water in Florida are single-family homeowners. The increase in population and the availability of quality water in Florida poses a concern. Identifying audience segments through demographic characteristics can assist in determining strategies to communicate with consumers about government regulated water policies. The purpose of this study was to examine how perceptions of government-mandated water conservation initiatives were related to reported water conservation behaviors based on demographics. Understanding the relationship between government-mandated water conservation initiatives and water conservation behaviors may assist in strategy development when communicating about the need to conserve water to various audience segments based on demographic characteristics.

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Identifying a knowledge gap of blueberry health benefits: The role of education, income, generation and gender

Shuyang Qu, Tori Bradley, & Joy N. Rumble
Lower socioeconomic groups may not learn as quickly or retain as much knowledge as higher socioeconomic groups because higher socioeconomic groups often have easier access to the relevant resources. With many health benefits associated with blueberry consumption, this study examined consumers’ knowledge level of blueberry benefits, and investigated whether a knowledge gap existed among high and low socioeconomic groups and among different demographic groups. An online survey using non-probability sampling was distributed to grocery shoppers from 31 states in the United States. Post-stratification weighting of data was used to adjust the bias resulted from non-probability sampling…

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